Friday, December 9, 2011

Softer, Shinier Hair with Redken All Soft - Review #ShopaholicSanta


One of the greatest gifts you can give someone is the gift of softer, shinier, salon looking hair.  So how can you do that without spending a fortune?  Redken has come out with several gift sets that are perfect for anyone you're shopping for.
What is Redken?
According to their website, "Redken balances it's solid past of science with inspiration from the industry's best educators and a street sense of fashion that keeps Redken on the cutting edge."
"Redken Laboratories, founded in 1960, is a company built from the inspiration of a dynamic, entrepreneurial American actress named Paula Kent.  Frequent chemical services and style changes were routine for any inspiring actress of her day, but Paula was extra sensitive to many of the products used by the hairdressers and make-up artists. She felt increasingly frustrated that no one could explain why the products were irritating her.  Necessity is the mother of all invention and Paula realized that working with professional hairdressers, she could help millions of other people also wanting high performance products that were gentle."
"Paula Kent and her hairdresser, Jheri Redding (thus the name 'Redken') began with three products and an intensive education program for hairdressers about the chemistry of skin and hair.  The formulas were developed based on three principle:
  • Protein technology (since hair is composed primarily of protein)
  • An acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin
  • Products recommended exclusively by licensed cosmetologists in professional salons. "
My Review
The wonderful people at Redken sent me their new So Soft gift set that included a shampoo, conditioner, small tube of hair mask and a sample of their incredible argan oil.  The ends of my hair have been brittle and dry for a while now so I've been looking for something to add a little moisture and shine to my hair and this has gone well above and beyond what I expected.  One of my friends is a big Redken fan and I can see why!  My hair has a silky, soft feel and looks healthy.  In fact, I ran to get a hair cut last night and the stylist commented on how healthy my hair was!  After using Redken for only a couple weeks, I'm surprised at how dramatic the change in my hair is!  
I love the scent and love how the conditioner is thick.  I always look for thicker conditioners because my hair is very thick and can be a big, frizzy mess if I'm not careful. So I have to keep it conditioned and moisturized to avoid having an afro.  I highly recommend any Redken products, especially their new So Soft gift set for anyone looking for beautiful, soft, shiny hair at a very affordable price!
Shopaholic Rating: 5 out of 5 Shopping Bags - Anything that can tame the wild beast upon my head is a winner in my book!
Where can you find Redken gift sets?
If you're interested in picking up one of the Redken gift sets you can find them at your local salon or head over to their website.  Their gift sets retail for only $23 which is an incredible deal!  For more up to date information on new products and promotions be sure to follow them on Facebook & Twitter

I received a free product for the purpose of facilitating this review.  The opinions stated in this review are mine and unbiased.  For more information please see the disclosure policy located in the PR section of this site.

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